Nour is run by Saja Shareen and her family, who came to the UK in the early 90s after being forced to leave their home in Iraq due to conflict over their Iranian heritage. After a decade starting afresh in Iran, the Iran-Iraq war sadly broke out and the family sought refuge in the UK. Saja’s father soon discovered Brixton and found work locally, as well as a community that he felt he and the family belonged in. Soon after, he opened a grocer on Electric Avenue, followed by what is now Nour Cash and Carry.
Brixton is home to people from a range of diverse backgrounds and Nour have been supplying them with specialty produce from all over the world – often hard to find in larger supermarkets. Following over two decades of trading at Brixton Village, Nour Cash and Carry’s new location allows them to extend their range of specialty ingredients even further.
Speaking on the relocation, Saja says “Having been part of the Brixton community for over 30 years, we now proudly call it home. Our small family business has been lucky enough to have global coverage and people come from all over London, and sometimes the UK, to visit. We are really excited to start this new chapter for Nour, and we hope to continue to serve the community for many years to come”.
Brixton Village’s General Manager, Diana Nabagereka comments “Aptly hailed as a Brixton institution, it is a very exciting time seeing the evolution of the Nour Cash and Carry at Brixton Village. Positioned in their new and expansive location I am confident that they will continue to serve our Brixton with international produce in the way they know best, whilst also attracting a new and curious shopper, keen to explore much of the new delicatessen range they look to introduce”.