A guide for the Euros

The British Beer & Pub Association have released a guide for businesses screening the Euros this year.

Managing Euro 2020 Success – Advice for licensees showing European Championship football matches in 2021 is a guidance document from the British Beer & Pub Association. Postponed due to the COVID-19 pandemic, the tournament will be played in June and July 2021 but is still called “Euro 2020”.

The 2020 UEFA European Championship is a major opportunity to attract customers who want to watch live matches in the great atmosphere provided by pubs. If you are planning to show Euro 2020 games in your pub this summer, you may well already have management practices in place to deal with any issues that arise. If not, the guide is full of helpful advice to ensure that you have busy and successful events over the tournament.

This guide has been produced by the BBPA in partnership with UKHospitality, the British Institute of Innkeeping (BII), the Local Government Association and the National Police Chiefs’ Council with the aim to encourage police, licensing authorities and the licensed trade to work together to ensure a safe and successful tournament. It is also supported by the Institute of Licensing, National PubWatch, and the National Association of Licensing Enforcement Officers (NALEO).